TY  - BOOK
AU  - Keller,Kevin Lane
TI  - Strategic brand management : : building, measuring, and managing brand equity 
SN  - 131105833
U1  - 658.827 
PY  - 2003///
CY  - New Jersey : 
PB  - Prentice Hall, 
KW  - Brand name products
KW  - Management
KW  - Hàng hiệu
KW  - Quản lý
ER  -