Davis, Martyn P. <br/><br/>
The effective use of advertising media :    a practical handbook / 
Martyn P. Davis 
 - 4th ed. 
 - Salt Lake City :   Century Business,   1992 
 - 304 p.;   24 cm.  
<br/><br/><label>ISBN: </label>712654976 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising media planning
<br/><br/><label>Dewey Class. No.: </label>659.13  / E27