Berger, Arthur Asa <br/><br/>
Media analysis techniques / 
Arthur Asa Berger 
 - Newbury Park :  Sage Publications,  1991 
 - 346 p. ;  24 cm. 
<br/><br/><label>ISBN: </label>080394361x 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media--Methodology.<br/>Mass media criticism.
<br/><br/><label>Dewey Class. No.: </label>302.23  / B4961