Understanding broadcast and cable finance : a primer for the nonfinancial manager /
Broadcast Cable Financial Management Association (BCFM) ; edited by Walter McDowell and Alan Batten
- Boston : Elsevier/Focal Press, 2008
- 218 p. ; 23 cm.
978024000000000000
Broadcasting--Finance--United States. Cable television--Finance--United States. Broadcasting--Management--United States. Cable television--Management--United States. Truyền hình cáp--Tài chính--Hoa Kỳ. Phát sóng-- Quản lý--Hoa Kỳ. Truyền hình cáp--Quản lý--Hoa Kỳ.