Understanding broadcast and cable finance : a primer for the nonfinancial manager / Broadcast Cable Financial Management Association (BCFM) ; edited by Walter McDowell and Alan Batten - Boston : Elsevier/Focal Press, 2008 - 218 p. ; 23 cm.

978024000000000000


Broadcasting--Finance--United States.
Cable television--Finance--United States.
Broadcasting--Management--United States.
Cable television--Management--United States.
Truyền hình cáp--Tài chính--Hoa Kỳ.
Phát sóng-- Quản lý--Hoa Kỳ.
Truyền hình cáp--Quản lý--Hoa Kỳ.

384.54 / U554