TY - BOOK AU - McDowell,Walter AU - Batten,Alan ED - Broadcast Cable Financial Management Association. TI - Understanding broadcast and cable finance: a primer for the nonfinancial manager SN - 978024000000000000 U1 - 384.54 PY - 2008/// CY - Boston PB - Elsevier/Focal Press KW - Broadcasting KW - Finance KW - United States KW - Cable television KW - Management KW - Truyền hình cáp KW - Tài chính KW - Hoa Kỳ KW - Phát sóng KW - Quản lý KW - Quản lý ER -