Hooley, Graham J. Marketing strategy and competitive positioning / Graham J. Hooley, Nigel F. Piercy, Brigitte Nicoulaud. - 4th ed. - Harlow, England, New York : FT Prentice Hall, 2008 - xviii, 614 p. ; 25 cm. ISBN: 9786047383627 Subjects--Topical Terms: Target marketing.Marketing--Management.Marketing strategy--competitive positioning Dewey Class. No.: 658802 / M345