TY  - BOOK
AU  - Hooley,Graham J.
AU  - Piercy,Nigel
AU  - Nicoulaud,Brigitte
TI  - Marketing strategy and competitive positioning
SN  - 9786047383627
U1  - 658802 
PY  - 2008///
CY  - Harlow, England, New York
PB  - FT Prentice Hall
KW  - Target marketing
KW  - Marketing
KW  - Management
KW  - Marketing strategy
KW  - competitive positioning
ER  -