TY  - BOOK
AU  - McCarthy, E. Jerome
AU  - Perreault, William D. 
TI  - Essentials of marketing
SN  - 0256060096
U1  - 658.8 
PY  - 1988///
CY  - Homewood, Ill.
PB  - Oxford University Press
KW  - Marketing
N1  - 001661; V 036
ER  -