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1.
Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller

by Keller, Kevin Lane, 1956-.

Edition: 2nd edMaterial type: Text Text; Format: print Language: English Publication details: New Jersey : Prentice Hall, 2003Availability: Items available for loan: Trung tâm Đào tạo Quốc tế - ĐH Khoa học Xã hội và Nhân văn Hồ Chí MinhCall number: 658.827 S898 (1).

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2.
A framework for marketing management / Philip Kotler & Kevin Lane Keller

by Kotler, Philip | Keller, Kevin Lane.

Edition: 4th ed.Material type: Text Text; Format: print Language: English Publication details: New Jersey : Pearson Education International, 2009Availability: Items available for loan: Trung tâm Đào tạo Quốc tế - ĐH Khoa học Xã hội và Nhân văn Hồ Chí MinhCall number: 658.8 F813 (1).

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3.
Marketing management / Philip Kotler ... [et al.]

by Kotler, Philip | Keller, Kevin Lane | Brady, Mairead | Goodman, Malcolm | Hansen, Torben.

Material type: Text Text; Format: print Language: English Publication details: Harlow, England ; New York : Pearson/Prentice Hall, 2009Availability: Items available for loan: Trung tâm Đào tạo Quốc tế - ĐH Khoa học Xã hội và Nhân văn Hồ Chí MinhCall number: 658.8 M345 (1).

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