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1.
Principles of marketing

by Bagozzi, Richard P.

Material type: Text Text Language: English Publication details: New York The Viking Press 1991Availability: Items available for loan: Khoa Ngữ văn Anh - ĐH Khoa học Xã hội và Nhân văn Hồ Chí Minh (1).

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2.
Principles of marketing

by Bagozzi, Richard P.

Material type: Text Text Language: English Publication details: New York The Viking Press 1991Availability: No items available :

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3.
A framework for marketing management / Philip Kotler & Kevin Lane Keller

by Kotler, Philip | Keller, Kevin Lane.

Edition: 4th ed.Material type: Text Text; Format: print Language: English Publication details: New Jersey : Pearson Education International, 2009Availability: Items available for loan: Trung tâm Đào tạo Quốc tế - ĐH Khoa học Xã hội và Nhân văn Hồ Chí MinhCall number: 658.8 F813 (1).

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4.
Marketing management and strategy / Peter Doyle

by Doyle, Peter.

Edition: 3rd ed.Material type: Text Text; Format: print Language: English Publication details: New Jersey : Prentice-Hall, 2002Availability: Items available for loan: Trung tâm Đào tạo Quốc tế - ĐH Khoa học Xã hội và Nhân văn Hồ Chí MinhCall number: 658.8 M345 (1).

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