| 000 | 00508nam a22001818 4500 | ||
|---|---|---|---|
| 020 | _a0256037132 | ||
| 041 | _aeng | ||
| 082 |
_a659.1 _bC338 |
||
| 100 | _aQuelch, John A. | ||
| 245 | _aCases in advertising and promotion management | ||
| 250 | _a2nd ed. | ||
| 260 |
_aPlano, Tex. _bThe New American Library _c1987 |
||
| 300 |
_a759 p. _c25 cm. |
||
| 500 |
_a002060 _aV 063 |
||
| 650 |
_aAdvertising _xCase studies _aSales promotion _xCase studies _aAdvertising |
||
| 700 | _aFarris, Paul W. | ||
| 942 | _cBOOK | ||
| 999 |
_c24319 _d24319 |
||