000 00432nam a22001813 4500
020 _a0256060096
041 _aeng
082 _a658.8
_bE78
100 _aMcCarthy, E. Jerome
245 _aEssentials of marketing
250 _a4th ed.
260 _aHomewood, Ill.
_bThe Modern Library
_c1988
300 _a512 p.
_c24 cm.
500 _a004059
_aV 089
650 _aMarketing
700 _aPerreault, William D.
942 _cBOOK
999 _c24344
_d24344