000			00443nam a22001812 4500
020			_a0256060096
041			_aeng
082			_a658.8 _bE78
100			_aMcCarthy, E. Jerome
245			_aEssentials of marketing
250			_a4th ed.
260			_aHomewood, Ill. _bOxford University Press _c1988
300			_axvi, 512 p. _c25 cm.
500			_a001661 _aV 036
650			_aMarketing.
700			_aPerreault, William D.
942			_cBOOK
999			_c27743 _d27743