000 00414nam a22001573 4500
041 _aeng
082 _a658.827
_bS898
100 _aElliott, Richard H
245 _aStrategic brand management
260 _aOxford
_bIrwin
_c2011
300 _a265 p.
_c29 cm
500 _a006261
_aQ 197
650 _aProduct management.
_aStrategic planning
_aMarkenpolitik
700 _aPercy, Larry
_aPervan, Simon
942 _cBOOK
999 _c3841
_d3841