000 | 00651nam a22001698 4500 | ||
---|---|---|---|
020 | _a471624950 | ||
041 | _aeng | ||
082 |
_a658.81 _bS163 |
||
100 | _aDalrymple, D. J. | ||
245 | _aSales management : Concepts and cases | ||
250 | _a3rd.ed. | ||
260 |
_aNew York _bAllyn and Bacon _c1985 |
||
300 |
_a681. p. _c24 cm |
||
500 |
_a001615 _aV 018 |
||
650 | _aThis student textbook provides an introduction to the role and responsibilities of sales managers. It focuses on the activities of first-line field sales managers, using numerous case studies and emphasizing personal selling, business ethics and industrial selling. | ||
942 | _cBOOK | ||
999 |
_c3866 _d3866 |