000 | 00505nam a22001818 4500 | ||
---|---|---|---|
020 | _a256037132 | ||
041 | _aeng | ||
082 |
_a659.1 _bC338 |
||
100 | _aQuelch, John A. | ||
245 | _aCases in advertising and promotion management | ||
250 | _a2nd ed. | ||
260 |
_aPlano, Tex. _bThe New American Library _c1987 |
||
300 |
_a759 p. _c25 cm |
||
500 |
_a002060 _aV 063 |
||
650 |
_aAdvertising _xCase studies _aSales promotion _xCase studies _aAdvertising |
||
700 | _aFarris, Paul W. | ||
942 | _cBOOK | ||
999 |
_c3906 _d3906 |