000 | 00481nam a22001699 4500 | ||
---|---|---|---|
020 | _a256037132 | ||
041 | _aeng | ||
082 |
_a659.1 _bC338 |
||
100 | _aQuelch, John A. | ||
245 | _aCases in advertising and promotion management | ||
260 |
_aPlano, Tex. _bDell Publishing Co. Inc. _c1987 |
||
300 |
_a759 p. _c25 cm |
||
500 |
_a001643 _aV 064 |
||
650 |
_aAdvertising _xCase studies _aSales promotion _xCase studies _aAdvertising |
||
700 | _aFarris, Paul W. | ||
942 | _cBOOK | ||
999 |
_c3907 _d3907 |