| 000 | 00598nam a22002057a 4500 | ||
|---|---|---|---|
| 008 | 220415s2009 enk eng | ||
| 020 | _a0137131844 | ||
| 020 | _a9780137131846 | ||
| 041 | 0 | _aeng | |
| 082 | 0 | 4 |
_a658.8 _bF813 |
| 100 | 1 | _aKotler, Philip | |
| 245 | 1 | 0 |
_aA framework for marketing management / _cPhilip Kotler & Kevin Lane Keller |
| 250 | _a4th ed. | ||
| 260 |
_aNew Jersey : _bPearson Education International, _c2009 |
||
| 300 |
_a384 p.; _c23 cm. |
||
| 650 | 0 | 4 | _aMarketing management |
| 650 | 0 | 4 | _aCommercial marketing |
| 700 | 1 | _aKeller, Kevin Lane | |
| 942 |
_2ddc _cBOOK |
||
| 999 |
_c42733 _d42733 |
||