| 000 | 00603nam a22001937a 4500 | ||
|---|---|---|---|
| 008 | 220415s1991 enk eng | ||
| 020 | _a256088322 | ||
| 041 | 0 | _aeng | |
| 082 | 0 | 4 |
_a658.8 _bC338 |
| 100 | 1 |
_aBernhardt, Kenneth L., _d1944- |
|
| 245 | 1 | 0 |
_aCases in marketing management / _cKenneth L. Bernhardt, Thomas C. Kinnear. |
| 250 | _a5th ed. | ||
| 260 |
_aHomewood : _bIrwin, _c1991 |
||
| 300 |
_a815 p.; _c25 cm. |
||
| 650 | 0 | 4 |
_aMarketing _xManagement _vCase studies |
| 650 | 0 | 4 |
_aMarketing _xDecision making _vCase studies |
| 700 | 1 |
_aKinnear, Thomas C., _d1943- |
|
| 942 |
_2ddc _cBOOK |
||
| 999 |
_c42758 _d42758 |
||