000 00465nam a22001697a 4500
008 220415s2007 enk eng
020 _a9781844801213
041 0 _aeng
082 0 4 _a658.8
_bM345
100 1 _aEgan, John,
_d 1952-
245 1 0 _aMarketing communications /
_cJohn Egan
260 _aLondon :
_bThomson Learning,
_c2007
300 _axxii, 467 p.;
_c28 cm.
650 0 4 _aCommunication in marketing
650 0 4 _aMarketing
942 _2ddc
_cBOOK
999 _c42891
_d42891