| 000 | 00538nam a22001817a 4500 | ||
|---|---|---|---|
| 008 | 220415s2004 enk eng | ||
| 020 | _a9780749442651 | ||
| 041 | 0 | _aeng | |
| 082 | 0 | 4 |
_a658.802 _bM345 |
| 100 | 1 | _aSmith, P. R. | |
| 245 | 1 | 0 |
_aMarketing communications : _b an integrated approach / _cP.R. Smith, Jonathan Taylor |
| 250 | _a4th ed. | ||
| 260 |
_aLondon : _bKogan Page, _c2004 |
||
| 300 |
_axvi, 696 p.; _c25 cm. |
||
| 650 | 0 | 4 | _aCommunication in marketing |
| 700 | 1 |
_aTaylor, Jonathan, _d 1956- |
|
| 942 |
_2ddc _cBOOK |
||
| 999 |
_c42892 _d42892 |
||