| 000 | 00608nam a22002057a 4500 | ||
|---|---|---|---|
| 008 | 220415s2011 enk eng | ||
| 020 | _a9780749461935 | ||
| 020 | _a9780749461942 | ||
| 041 | 0 | _aeng | |
| 082 | 0 | 4 |
_a658.802 _bM345 |
| 100 | 1 |
_aSmith, P. R., _d 1957- |
|
| 245 | 1 | 0 |
_aMarketing communications : _b integrating offline and online with social media / _cPR Smith & Ze Zook |
| 250 | _a5th ed. | ||
| 260 |
_aPhiladelphia, PA : _bKogan Page, _c2011 |
||
| 300 |
_a483 p.; _c25 cm. |
||
| 650 | 0 | 4 | _aCommunication in marketing |
| 650 | 0 | 4 | _aMarketing |
| 700 | 1 | _aZook, Ze | |
| 942 |
_2ddc _cBOOK |
||
| 999 |
_c42893 _d42893 |
||