| 000 | 00485nam a22001817a 4500 | ||
|---|---|---|---|
| 008 | 220415s2002 enk eng | ||
| 020 | _a273651501 | ||
| 041 | 0 | _aeng | |
| 082 | 0 | 4 |
_a658.8 _bM345 |
| 100 | 1 | _aDoyle, Peter | |
| 245 | 1 | 0 |
_aMarketing management and strategy / _cPeter Doyle |
| 250 | _a3rd ed. | ||
| 260 |
_aNew Jersey : _bPrentice-Hall, _c2002 |
||
| 300 |
_a446 p.; _c24 cm. |
||
| 650 | 0 | 4 | _aMarketing management |
| 650 | 0 | 4 | _aMarketing strategy |
| 942 |
_2ddc _cBOOK |
||
| 999 |
_c42895 _d42895 |
||