| 000 | 00571nam a22001817a 4500 | ||
|---|---|---|---|
| 008 | 220415s2003 enk eng | ||
| 020 | _a131105833 | ||
| 041 | 0 | _aeng | |
| 082 | 0 | 4 |
_a658.827 _bS898 |
| 100 | 1 |
_aKeller, Kevin Lane, _d1956- |
|
| 245 | 1 | 0 |
_aStrategic brand management : _b building, measuring, and managing brand equity / _cKevin Lane Keller |
| 250 | _a2nd ed | ||
| 260 |
_aNew Jersey : _bPrentice Hall, _c2003 |
||
| 300 |
_a788 p.; _c29 cm. |
||
| 650 | 0 | 4 |
_aBrand name products _xManagement |
| 650 | 0 | 4 |
_aHàng hiệu _xQuản lý |
| 942 |
_2ddc _cBOOK |
||
| 999 |
_c42949 _d42949 |
||