000 | 00502nam a22001697a 4500 | ||
---|---|---|---|
008 | 220415s1992 enk eng | ||
020 | _a712654976 | ||
041 | 0 | _aeng | |
082 | 0 | 4 |
_a659.13 _bE27 |
100 | 1 | _aDavis, Martyn P. | |
245 | 1 | 0 |
_aThe effective use of advertising media : _b a practical handbook / _cMartyn P. Davis |
250 | _a4th ed. | ||
260 |
_aSalt Lake City : _bCentury Business, _c1992 |
||
300 |
_a304 p.; _c24 cm. |
||
650 | 0 | 4 | _aAdvertising media planning |
942 |
_2ddc _cBOOK |
||
999 |
_c42972 _d42972 |