000 00502nam a22001697a 4500
008 220415s1992 enk eng
020 _a712654976
041 0 _aeng
082 0 4 _a659.13
_bE27
100 1 _aDavis, Martyn P.
245 1 0 _aThe effective use of advertising media :
_b a practical handbook /
_cMartyn P. Davis
250 _a4th ed.
260 _aSalt Lake City :
_bCentury Business,
_c1992
300 _a304 p.;
_c24 cm.
650 0 4 _aAdvertising media planning
942 _2ddc
_cBOOK
999 _c42972
_d42972