000 00436nam a22001577a 4500
008 220415s1993 enk eng
020 _a013285354X
041 0 _aeng
082 0 4 _a658.8
_bE78
100 1 _aMajaro, Simon
245 1 0 _aThe essence of marketing /
_cSimon Majaro
260 _aNew York ;
_a London :
_bPrentice Hall International,
_c1993
300 _axii,266 p.;
_c23 cm.
650 0 4 _aMarketing
942 _2ddc
_cBOOK
999 _c42974
_d42974