| 000 | 00643nam a22002177a 4500 | ||
|---|---|---|---|
| 008 | 230801s2004 enk eng d | ||
| 020 | _a749442654 | ||
| 040 |
_aUSSH _bvie _cUSSH _eAACR2 |
||
| 041 | 0 | _aeng | |
| 082 | 0 | 4 |
_a658.8 _bS6421 |
| 100 | 1 | _aSmith, P. R. | |
| 245 | 1 | 0 |
_aMarketing communications : _ban integrated approach / _cP. R. Smith, Jonathan Taylor |
| 260 |
_aLondon : _bKogan Page, _c2004 |
||
| 300 |
_a696 p. ; _c25 cm. |
||
| 650 | 4 | _aCommunication in marketing | |
| 650 | 4 | _aSocial media | |
| 650 | 4 | _aTruyền thông trong marketing | |
| 650 | 4 | _aTruyền thông xã hội | |
| 700 | 1 | _aTaylor, Jonathan | |
| 942 | _cBOOK | ||
| 999 |
_c52806 _d52806 |
||