| 000 | 00650nam a22001937a 4500 | ||
|---|---|---|---|
| 008 | 240126s2008 nyu eng | ||
| 020 | _a0230606229 | ||
| 040 |
_aUSSH _bvie _cUSSH _eAACR2 |
||
| 082 | 0 | 4 |
_a658.827 _bG562 |
| 100 | 1 | _aHollis, Nigel | |
| 245 | 1 | 4 |
_aThe Global Brand : _bhow to create and develop lasting brand value in the world market / _cNigel Hollis |
| 260 |
_aNew York : _bPalgrave Macmillan, _c2008 |
||
| 300 |
_axvii, 254 p. ; _c25 cm. |
||
| 650 | 0 | 4 | _aBrand name products. |
| 650 | 0 | 4 | _aBranding (Marketing). |
| 650 | 0 | 4 | _aSản phẩm có thương hiệu. |
| 650 | 0 | 4 | _aXây dựng thương hiệu (Marketing). |
| 942 | _cBOOK | ||
| 999 |
_c54478 _d54478 |
||