| 000 | 00716nam a22002177a 4500 | ||
|---|---|---|---|
| 008 | 240126s2008 enk eng | ||
| 020 | _a9786047383627 | ||
| 040 |
_aUSSH _bvie _cUSSH _eAACR2 |
||
| 082 | 0 | 4 |
_a658802 _bM345 |
| 100 | 1 | _aHooley, Graham J. | |
| 245 | 1 | 0 |
_aMarketing strategy and competitive positioning / _cGraham J. Hooley, Nigel F. Piercy, Brigitte Nicoulaud. |
| 250 | _a4th ed. | ||
| 260 |
_aHarlow, England, New York : _bFT Prentice Hall, _c2008 |
||
| 300 |
_axviii, 614 p. ; _c25 cm. |
||
| 650 | 0 | 4 | _aTarget marketing. |
| 650 | 0 | 4 |
_aMarketing _xManagement. |
| 650 | 0 | 4 |
_aMarketing strategy _xcompetitive positioning |
| 700 | 1 | _aPiercy, Nigel. | |
| 700 | 1 | _aNicoulaud, Brigitte. | |
| 942 | _cBOOK | ||
| 999 |
_c54481 _d54481 |
||