Dalrymple, D. J.
Sales management : Concepts and cases - 3rd.ed. - New York Allyn and Bacon 1985 - 681. p. 24 cm.
001615 V 018
0471624950
This student textbook provides an introduction to the role and responsibilities of sales managers. It focuses on the activities of first-line field sales managers, using numerous case studies and emphasizing personal selling, business ethics and industrial selling.
658.81 / S163
Sales management : Concepts and cases - 3rd.ed. - New York Allyn and Bacon 1985 - 681. p. 24 cm.
001615 V 018
0471624950
This student textbook provides an introduction to the role and responsibilities of sales managers. It focuses on the activities of first-line field sales managers, using numerous case studies and emphasizing personal selling, business ethics and industrial selling.
658.81 / S163