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Sales management : Concepts and cases

By: Dalrymple, D. JMaterial type: TextTextLanguage: English Publication details: New York Allyn and Bacon 1985Edition: 3rd.edDescription: 681. p. 24 cmISBN: 0471624950Subject(s): This student textbook provides an introduction to the role and responsibilities of sales managers. It focuses on the activities of first-line field sales managers, using numerous case studies and emphasizing personal selling, business ethics and industrial sellingDDC classification: 658.81
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Sales management : Concepts and cases
Dalrymple, D. J.
1985

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