Kotler, Philip
A framework for marketing management / Philip Kotler & Kevin Lane Keller - 4th ed. - New Jersey : Pearson Education International, 2009 - 384 p.; 23 cm.
0137131844 9780137131846
Marketing management
Commercial marketing
658.8 / F813
A framework for marketing management / Philip Kotler & Kevin Lane Keller - 4th ed. - New Jersey : Pearson Education International, 2009 - 384 p.; 23 cm.
0137131844 9780137131846
Marketing management
Commercial marketing
658.8 / F813