A framework for marketing management / (Record no. 42733)

000 -LEADER
fixed length control field 00598nam a22002057a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 220415s2009 enk eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0137131844
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780137131846
041 0# - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number F813
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Kotler, Philip
245 10 - TITLE STATEMENT
Title A framework for marketing management /
Statement of responsibility, etc. Philip Kotler & Kevin Lane Keller
250 ## - EDITION STATEMENT
Edition statement 4th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Jersey :
Name of publisher, distributor, etc. Pearson Education International,
Date of publication, distribution, etc. 2009
300 ## - PHYSICAL DESCRIPTION
Extent 384 p.;
Dimensions 23 cm.
650 04 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing management
650 04 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Commercial marketing
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Keller, Kevin Lane
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Sách
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Full call number Barcode Date last seen Price effective from Koha item type
        Không cho mượn Trung tâm Đào tạo Quốc tế - ĐH Khoa học Xã hội và Nhân văn Hồ Chí Minh Trung tâm Đào tạo Quốc tế - ĐH Khoa học Xã hội và Nhân văn Hồ Chí Minh Trung tâm Đào tạo Quốc tế 15/04/2022 658.8 F813 300200000204 10/07/2022 10/07/2022 Sách

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