Roberts, Kevin, 1949-
Lovemarks : the future beyond brands / Kevin Roberts, Ceo Worldwide, Saatchi & Saatchi - 1st ed. - New York : Power House Books, 2004 - 221 p.; 24 cm.
1576872041
Brand name products --Marketing
Brand name products --Forecasting
658.8 / L911
Lovemarks : the future beyond brands / Kevin Roberts, Ceo Worldwide, Saatchi & Saatchi - 1st ed. - New York : Power House Books, 2004 - 221 p.; 24 cm.
1576872041
Brand name products --Marketing
Brand name products --Forecasting
658.8 / L911