Smith, P. R., 1957-
Marketing communications : integrating offline and online with social media / PR Smith & Ze Zook - 5th ed. - Philadelphia, PA : Kogan Page, 2011 - 483 p.; 25 cm.
9780749461935 9780749461942
Communication in marketing
Marketing
658.802 / M345
Marketing communications : integrating offline and online with social media / PR Smith & Ze Zook - 5th ed. - Philadelphia, PA : Kogan Page, 2011 - 483 p.; 25 cm.
9780749461935 9780749461942
Communication in marketing
Marketing
658.802 / M345