Marketing communications : (Record no. 42893)
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000 -LEADER | |
---|---|
fixed length control field | 00608nam a22002057a 4500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 220415s2011 enk eng |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9780749461935 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9780749461942 |
041 0# - LANGUAGE CODE | |
Language code of text/sound track or separate title | eng |
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.802 |
Item number | M345 |
100 1# - MAIN ENTRY--PERSONAL NAME | |
Personal name | Smith, P. R., |
Dates associated with a name | 1957- |
245 10 - TITLE STATEMENT | |
Title | Marketing communications : |
Remainder of title | integrating offline and online with social media / |
Statement of responsibility, etc. | PR Smith & Ze Zook |
250 ## - EDITION STATEMENT | |
Edition statement | 5th ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Place of publication, distribution, etc. | Philadelphia, PA : |
Name of publisher, distributor, etc. | Kogan Page, |
Date of publication, distribution, etc. | 2011 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | 483 p.; |
Dimensions | 25 cm. |
650 04 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Communication in marketing |
650 04 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Marketing |
700 1# - ADDED ENTRY--PERSONAL NAME | |
Personal name | Zook, Ze |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | |
Koha item type | Sách |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
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Không cho mượn | Trung tâm Đào tạo Quốc tế - ĐH Khoa học Xã hội và Nhân văn Hồ Chí Minh | Trung tâm Đào tạo Quốc tế - ĐH Khoa học Xã hội và Nhân văn Hồ Chí Minh | Trung tâm Đào tạo Quốc tế | 15/04/2022 | 658.802 M345 | 300200000092 | 10/07/2022 | 10/07/2022 | Sách |