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Marketing management and strategy / Peter Doyle

By: Doyle, PeterMaterial type: TextTextLanguage: English Publication details: New Jersey : Prentice-Hall, 2002Edition: 3rd edDescription: 446 p.; 24 cmISBN: 273651501Subject(s): Marketing management | Marketing strategyDDC classification: 658.8
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Sách Trung tâm Đào tạo Quốc tế - ĐH Khoa học Xã hội và Nhân văn Hồ Chí Minh
Trung tâm Đào tạo Quốc tế
658.8 M345 (Browse shelf (Opens below)) Available 300200000239
Browsing Trung tâm Đào tạo Quốc tế - ĐH Khoa học Xã hội và Nhân văn Hồ Chí Minh shelves, Shelving location: Trung tâm Đào tạo Quốc tế Close shelf browser (Hides shelf browser)
658.8 L911 Lovemarks : 658.8 M345 Marketing communications / 658.8 M345 Marketing management / 658.8 M345 Marketing management and strategy / 658.8 M345 Marketing research / 658.8 P887 The power of simplicity : 658.8 P985 Purple cow :

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Marketing management and strategy /
Doyle, Peter
2002
Trung tâm Đào tạo Quốc tế,
(300200000239 -/- 658.8 M345 -/- HTQT)

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