Brand new China : advertising, media, and commercial culture / Jing Wang.
Material type: TextLanguage: Vietnamese Publication details: Cambridge, Mass. : Harvard University Press, 2008Description: xiii, 411 p. : ill. ; 22 cmSubject(s): Advertising -- China | Marketing -- ChinaDDC classification: 659.10951Item type | Current library | Call number | Status | Date due | Barcode |
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Sách | Khoa Nhân học - ĐH Khoa học Xã hội và Nhân văn Hồ Chí Minh Khoa Nhân học | 659.10951 (Browse shelf (Opens below)) | Available | AV1600 |
Includes bibliographical references (p. 357-392) and index.
Local content -- Positioning the new modern girl -- The synergy buzz and JV brands -- Storytelling and corporate branding -- Bourgeois bohemians in China? -- Hello Moto: youth culture and music marketing -- CCTV and advertising media.
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