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Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller

By: Keller, Kevin Lane, 1956-Material type: TextTextLanguage: English Publication details: New Jersey : Prentice Hall, 2003Edition: 2nd edDescription: 788 p.; 29 cmISBN: 131105833Subject(s): Brand name products -- Management | Hàng hiệu -- Quản lýDDC classification: 658.827
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Item type Current library Call number Status Date due Barcode
Sách Trung tâm Đào tạo Quốc tế - ĐH Khoa học Xã hội và Nhân văn Hồ Chí Minh
Trung tâm Đào tạo Quốc tế 		658.827 S898 (Browse shelf (Opens below)) Available 300200000022

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Strategic brand management :
Keller, Kevin Lane,
2003
Trung tâm Đào tạo Quốc tế,
(300200000022 -/- 658.827 S898 -/- HTQT)

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