Bernhardt, Kenneth L., 1944-
Cases in marketing management / Kenneth L. Bernhardt, Thomas C. Kinnear. - 5th ed. - Homewood : Irwin, 1991 - 815 p.; 25 cm.
256088322
Marketing --Management --Case studies
Marketing --Decision making --Case studies
658.8 / C338
Cases in marketing management / Kenneth L. Bernhardt, Thomas C. Kinnear. - 5th ed. - Homewood : Irwin, 1991 - 815 p.; 25 cm.
256088322
Marketing --Management --Case studies
Marketing --Decision making --Case studies
658.8 / C338