Hooley, Graham J.
Marketing strategy and competitive positioning / Graham J. Hooley, Nigel F. Piercy, Brigitte Nicoulaud. - 4th ed. - Harlow, England, New York : FT Prentice Hall, 2008 - xviii, 614 p. ; 25 cm.
9786047383627
Target marketing.
Marketing--Management.
Marketing strategy--competitive positioning
658802 / M345
Marketing strategy and competitive positioning / Graham J. Hooley, Nigel F. Piercy, Brigitte Nicoulaud. - 4th ed. - Harlow, England, New York : FT Prentice Hall, 2008 - xviii, 614 p. ; 25 cm.
9786047383627
Target marketing.
Marketing--Management.
Marketing strategy--competitive positioning
658802 / M345
