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Marketing strategy and competitive positioning / Graham J. Hooley, Nigel F. Piercy, Brigitte Nicoulaud.

By: Hooley, Graham JContributor(s): Piercy, Nigel | Nicoulaud, BrigitteMaterial type: TextTextPublication details: Harlow, England, New York : FT Prentice Hall, 2008Edition: 4th edDescription: xviii, 614 p. ; 25 cmISBN: 9786047383627Subject(s): Target marketing | Marketing -- Management | Marketing strategy -- competitive positioningDDC classification: 658802
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Item type Current library Call number Status Date due Barcode
Sách Thư viện Đại học Khoa học Xã hội và Nhân văn Hồ Chí Minh
Khoa Quan hệ quốc tế 		658802 M345 (Browse shelf (Opens below)) Available 202110001403

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Marketing strategy and competitive positioning /
Hooley, Graham J.
2008
Khoa Quan hệ quốc tế,
(202110001403 -/- 658802 M345 -/- KQHQT)

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