Marketing strategy and competitive positioning / (Record no. 54481)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00716nam a22002177a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240126s2008 enk eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9786047383627 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | USSH |
| Language of cataloging | vie |
| Transcribing agency | USSH |
| Description conventions | AACR2 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658802 |
| Item number | M345 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Hooley, Graham J. |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing strategy and competitive positioning / |
| Statement of responsibility, etc. | Graham J. Hooley, Nigel F. Piercy, Brigitte Nicoulaud. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Harlow, England, New York : |
| Name of publisher, distributor, etc. | FT Prentice Hall, |
| Date of publication, distribution, etc. | 2008 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xviii, 614 p. ; |
| Dimensions | 25 cm. |
| 650 04 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Target marketing. |
| 650 04 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Management. |
| 650 04 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing strategy |
| General subdivision | competitive positioning |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Piercy, Nigel. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Nicoulaud, Brigitte. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Sách |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Không cho mượn | Thư viện Đại học Khoa học Xã hội và Nhân văn Hồ Chí Minh | Thư viện Đại học Khoa học Xã hội và Nhân văn Hồ Chí Minh | Khoa Quan hệ quốc tế | 26/01/2024 | 658802 M345 | 202110001403 | 26/01/2024 | 26/01/2024 | Sách |
